One of the biggest problems for podcast listeners is finding a new episode to play. In fact, 42% of people say it’s hard to find new episodes on Spotify, even for shows they already like. Because of this, listeners were stopping their podcast listening altogether. As the design lead, I identified problems and opportunities based on user insights and designed a new way to help users filter through 100+ episodes to find the one that’s right for them.
Across 500,000+ shows on Spotify, we saw a 70% increase in user engagement with the feature. This led to a 0.3% increase in weekly consumption, translating to an additional 452k users tuning in every week.
6 months
Design lead
Many listeners had a hard time finding exclusive content for their favourite shows on Spotify because free and paid podcasts were separated. This made fans go to Patreon or an RSS feed to access paywalled content instead. I solved this by leading the design of an MVP Patreon integration, before working with the Spotify Ads team to make sure this feature could be used consistently across the app.
The new experience made it easy for millions of users to access premium content directly on Spotify. In the first month after launch, we saw a 3.3% increase in conversion, bringing 112k users to subscriber-only podcasts and driving an increase in subscriptions.
Spotify's video podcasts had challenges in emerging markets because they used more data and battery than audio-only podcasts. This made users worried about their usage, and many stopped listening to podcasts altogether. I put together a vision for an accessible video experience, collaborating across teams working on the consumer experience to shape and deliver a strategy that prioritised user needs and influenced the podcast roadmap.
As the nature of this work is confidential, as much as I’d love to,
I can’t share more details for the moment.
3 months
Design lead
